These days, an event is about more than just a „nice stand”. The best promotional campaigns are the ones that succeed time spent in contact with the customer, the product experience and the ability to reach people where they are: outside a shop, at the town market, at a company’s headquarters, at a trade fair, festival or industry event. This is precisely why more and more brands are choosing event vehicles (event trucks) – czyli mobilne showroomy, które przyjeżdżają do odbiorców.
At BANNERT, we design and manufacture specialist vehicle bodywork, including solutions for events and exhibitions, drawing on the manufacturer’s experience in producing vehicle bodies and trailers.
What is an event car, and when does it make sense to use one?
Event car It is a vehicle with a body that, once parked, „opens up” and transforms into:
- mobile showroom (product presentation, demo, consultation),
- service/information point,
- lead zone (sign-ups, surveys, competitions, QR codes, registrations),
- mobile pop-up (sales, display, sampling),
- training area or a promotional one for a roadshow.
The key is simple: instead of waiting for the customer to come to you – You’re going to see him.
The key benefits of an event car (from a marketing perspective)
- Real-world range + repeatability
A single installation can be used for a series of events (a roadshow) and help build brand recognition across a number of cities. - A higher quality of engagement than traditional advertising
Widz –> wchodzi –> dotyka –> testuje –> rozmawia. To zupełnie inna „głębokość” niż baner czy post. - A strong „wow” factor and authentic user-generated content
A well-designed event truck becomes an attraction in its own right and encourages participants to take photos and post updates. - Control over the experience
You have your own lighting, multimedia, interior layout and display arrangements – whatever the weather or the conditions at the venue. - One tool for many purposes
Product launches, recruitment campaigns, B2B presentations, seasonal promotions, partnership initiatives – all on a single platform.
What we offer at Bannert for event and exhibition vehicles
1) Manufacture of fittings tailored to your requirements
We are a manufacturer of vehicle and trailer bodies – from catering to specialist bodywork.
The portfolio features a wide range of event, exhibition and showroom vehicles, making it easier to choose a concept suited to your industry.
2) Branding: graphics, wrapping, design
For an event truck, appearance is key to sales – which is why we can arrange advertising graphics and refining the visual concept.
3) Financing the purchase
If the project is to get off the ground quickly and the budget is to come from the campaign, you might want to consider funding. Bannert offers three options: cash, credit, leasing.
4) Bodywork servicing and repairs
Event vehicles are used intensively in the field, so a reliable support network is essential. Bannert’s service includes, amongst other things, repairs to bodywork, doors, floors and electrical systems, as well as sealing work covered by a guarantee.
The most common uses of event cars (inspiration)
- Product roadshow (B2B and B2C) – „live” demos, consultations, tests.
- A mobile showroom for the installation and technical sector – display of components + training.
- Employer branding / recruitment – a mobile stand in towns and cities and at universities.
- Education and public awareness campaigns – information point, presentations, multimedia.
- Seasonal sale – pop-up shops and displays in busy locations.
